IPL media rights sold for record Rs 48,390 crore - BCCI

Indian Primier League(IPL) media rights have been sold for record 47,333 crores says BCCI honorary secretory Jay Shah.

Sharing the details on twitter Shah said, "Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!

I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the #BCCI’s organizational capabilities despite two pandemic years, says BCCI Secretary Jay Shah

Viacom-18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the DigitalIndia vision

I congratulate Viacome18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here and the viewers will be able to enjoy top-class cricket.

I thank all the bidders for their active interest in securing the IPL Media Rights. As a key stakeholder, the BCCI will do everything possible to help you realise the full value of your investments.

The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience.

Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities."